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How to Sell on Myntra: Step-by-Step Registration & Onboarding Process
Myntra, India’s leading online fashion and lifestyle platform, has revolutionized how Indians shop for apparel, footwear, accessories, and beauty products. With over 60 million monthly active users and a presence in 19,000+ pin codes, Myntra is a goldmine for sellers aiming to scale their businesses in India’s $100 billion e-commerce market. Acquired by Flipkart in 2014, Myntra combines cutting-edge technology (like AI-driven recommendations and virtual try-ons) with a customer-centric approach, making it a preferred destination for fashion enthusiasts.
For sellers, Myntra offers:
Access to a massive, trend-conscious audience.
Tools for seamless inventory management, marketing, and analytics.
Opportunities to participate in high-traffic sales events like the End of Reason Sale (EORS).
Integration with Flipkart’s ecosystem for broader reach.
In this guide, we’ll walk you through everything from registration to boosting sales, ensuring you maximize your success on Myntra.
Why Sell on Myntra?
Before diving into the process, here are a few reasons why selling on Myntra is a smart choice:
🔥 High traffic platform: Over 50 million monthly users
👗 Fashion-focused audience: Ideal for apparel, accessories, and footwear
📦 Logistics support: Myntra handles warehousing, delivery, and returns
📈 Brand visibility: Better reach through curated collections and campaigns
Who Can Sell on Myntra?
Myntra mainly works with registered brands and manufacturers. Unlike marketplaces like Amazon or Flipkart where almost anyone can start selling, Myntra is curated and brand-driven.
Registered business (Private Limited, LLP, or Sole Proprietorship)
GSTIN number (for tax compliance)
Trademark certificate or brand authorization
PAN card of the business
Bank account in the company’s name
A catalog of fashion-related products (apparel, footwear, accessories, etc.)
Myntra Seller Registration Process
Selling on Myntra is not an open registration process like Amazon. Myntra prefers working with curated brands, and the onboarding happens through the Myntra Partner Portal or through vendor referrals.
Step-by-Step Myntra Seller Onboarding:
1. Initial Contact
Visit the Myntra Partner Registration Page
Fill in the “Apply Now” form with your company name, GST number, contact details, and product category
Alternatively, you can email them at vendor.onboarding@myntra.com
2. Verification & Screening
Once you apply, the Myntra team will:
Review your application
Evaluate your brand, pricing, catalog, and margins
Contact you for further discussions or documentation
📝 Tip: To improve chances of approval, showcase your existing online presence, social media, website, and product photography.
3. Documentation
If shortlisted, you’ll be asked to submit:
GST Registration Certificate
PAN Card (business)
Cancelled cheque / Bank account proof
Brand Authorization Letter (if you’re not the trademark holder)
Trademark certificate (for brand owners)
Product catalog with images and specifications
4. Agreement & Onboarding
Once all documents are approved:
You’ll sign a Vendor Agreement
Get access to the Myntra Partner Portal (MPP) – your seller dashboard
Start uploading products, setting inventory, and tracking performance
Logistics & Fulfillment: How Orders Work
Myntra follows a warehouse-based model (Myntra Logistics Network).
You send stock to Myntra’s warehouse (Fulfillment Center)
Myntra stores, packs, and delivers products to customers
Returns are also handled by Myntra
This ensures timely delivery and better customer experience.
Commission & Charges
Myntra charges a commission on each sale, depending on the product category.
Typical charges include:
Commission fee: 20-30% depending on category and brand
Logistics fee: Based on weight and delivery zone
Return/Reverse logistics fee (if applicable)
Tip: Ensure your pricing includes Myntra’s margins to remain profitable.
Myntra Seller Registration Checklist
| Requirement | Status |
|---|
| GST Registration | ✅ Required |
| PAN Card | ✅ Required |
| Brand Trademark/Authorization | ✅ Required |
| Product Catalog | ✅ Required |
| Business Bank Account | ✅ Required |
| Myntra Vendor Approval | ✅ Mandatory |
| Partner Portal Access | ✅ Post-approval |
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FAQ
How to Sell on Myntra
Selling on Myntra is a great opportunity if you’re in the fashion or lifestyle segment. While the registration and approval process may seem strict, it ensures only quality brands make it to the platform—helping both sellers and customers.
With proper documentation, a professional catalog, and the right strategy, you can scale your fashion business on one of India’s most loved online platforms.
No, only registered businesses with GST and brand documentation can sell.
It ranges from 20% to 30% depending on the product category.
Typically 1–2 weeks after submitting all documents, but it may vary.
No, Myntra handles warehousing and logistics through their fulfillment centers.
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